Cotton On is thrilled to announce its new label designed specifically for 9-14 year olds, Free by Cotton On, now available in South Africa in Sandton City store, Johannesburg.

Free by Cotton On caters to free-spirited, independently-minded boys and girls who have outgrown the kids range and are too young for adults, but want to wear a brand that allows them to express their individuality and have fun with their fashion.

Signature Free by Cotton On looks include cool Aztec embodied knits, chambray denim shirts and dresses, chinos, graphic t-shirts and leggings all in fresh and exciting patterns and colours.

“We decided to launch Free by Cotton On in South Africa after we saw a clear gap in the market and customer demand for age-appropriate, affordable and stylish fashion essentials for the 9-14 year old ‘in between’ age group. The brand so far has had an overwhelmingly positive response in Australia and we hope the kids of South Africa are just as excited as we are to now be here” Cotton Kids General Manager Natalie Mclean says.

Free by Cotton On will make it easy for South African parents who struggle to make a transition from Cotton On Kids to finding a brand that they feel is appropriate for their “tweens” to wear. To view the latest Free collection visit http://shop.cottonon.com/free-by-cottonon/, or visit Cotton On at Shop L305, in Sandton City Shopping centre, Cnr Rivonia Road and 5th Street, Sandton, Johannesburg.